SEO Strategies for 2016:
When
people hear the term “SEO” which stands for Search Engine Optimization, they usually
assume that it refers to some heavy duty detail involved technical stuff.
But
in truth, when it comes to a small business owner, it means putting a few
simple things in place with occasional monitoring. This will ensure as many
eyeballs as possible land on their website.
When
done properly, this can make using the internet and social media to grow and
stabilize a business very easy.
SEO breaks down to two components: Off-site
and On- site SEO strategies.
On-site
Strategies:
1.
Visit https://www.woorank.com/ and check the overall
performance of your site. This site will give you a report card and point out
the areas where you can make improvements. (They have a 14 day free trial and
no credit card required to sign up.)
2. Make sure your website is
mobile ready.
3. Make sure your website
loads quickly
4. Make sure your images
are web friendly.
5. Building quality links
over time is helpful. – do not buy links. You can
use https://majestic.com/ which is a tool
to analyze your backlinks.
6. Make sure your content
is relevant and arranged in a user friendly manner – creating high quality
content is important when it comes to building quality links.
7. Title tags should have
quality keywords – find out which are the top ones for your industry by google
search.
8. Meta descriptions should
be keyword rich
9. Have a clean url. Your
url structure is important.
10. Ex.
Reneestarms.wordpress.com isn’t as good for seo and as user friendly as
reneestarms.com.
11. Remove spammy, artificial, or low-quality links
to your website with link disavowing. Google “how to use
google disavow tool” and follow the instructions. This will remove bad links
that could be hurting your sites rank.
Off-Site Strategies:
1. Submit your business to
the following local directories for better SEO:
ü
Google My Business
ü
Bing Places for Business
ü
Yelp
ü
YP.com
2. Google gives a decent amount of authority to social sites
so the more your site is mentioned on social media the better your site’s rank
will be in the search engines. So do post your site’s link on whichever social platforms
you use on a regular basis and give people a reason to share it.
3. Replace any inactive links with active links to
sites within your industry. http://www.deadlinkchecker.com/website-dead-link-checker.asp
Use this dead link checker and then notify
the site where the link came from and ask if the link can be replaced with your
active link instead.
4. A guy by the name of Brian Dean of http://backlinko.com/
uses what is called the “Skyscaper Method”
Just Follow these steps to try The Skyscraper
Method for yourself:
A. Find content being linked to by sites with a ton of domain
authority. You can use Site
Explorer to do this.
B. Make content that’s better, longer, or more thorough.
C. Reach out to the same bloggers that linked to the original articles you researched, and share your newly created content.
D. Rake in the traffic and place yourself as the leader in the industry.
B. Make content that’s better, longer, or more thorough.
C. Reach out to the same bloggers that linked to the original articles you researched, and share your newly created content.
D. Rake in the traffic and place yourself as the leader in the industry.
Sharing and acquiring backlinks can definitely be difficult but you have a good chance at winning backlinks with The Skyscraper Method.
This online space is constantly growing
and the best thing that you can do is to learn as much as you can, as
frequently as you can. I know this
sounds daunting but taking a few at least 15 minutes to check in every 2 weeks
to do a little research and see what’s new in SEO can be a life saver for your
business.
Cheers!
Cheers!
P.S. if you have any questions or need assistance feel free to connect with me on Facebook at https://www.facebook.com/reneestarms and leave a message.
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