Are you using videos in your social media marketing strategy?
If you have been online for any length of time you know how prevalent video marketing had become.
So why haven't you begun using video? 📹
You do know that you don't have to get in front of the camera, you can use slides, share other's content and a how of other ways to jump on the video marketing train.
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But nevertheless, don't sleep on this great tool.
According to the Animoto survey that was done late last year:
- 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.
- 92% of marketers make videos with assets they already have.
- 81% of marketers are optimizing their social videos for mobile viewership, including 39% that are creating square and/or vertical videos.
- Marketers feel the most confident about reaching customers with video on Facebook and YouTube. Consumers are still viewing on these platforms, but are also starting to expand the platforms where they’re watching branded video content. The top three channels they’re watching videos from brands are Facebook, Instagram Stories, and Snapchat.
Here is an infographic that breaks down the latest stats:
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