Do you want to know how to create a strong profile on LinkedIn? Which is the social networking tool for the elite. Think of LinkedIn as the online country club for which you have to apply for membership. Members of LinkedIn are authors, senior level managers, professional speakers, and corporate CEO’s. LinkedIn is a platform that allows you to connect with powerful people. Creating a strong LinkedIn profile will allow you to put yourself in a position of power. You will be viewed as someone on their level, and not as someone who is to be tolerated at arm’s length or completely disregarded altogether.
The first part of a powerful profile is the picture. You need to have a photo, but not just any photo. Have a photo that shows you in a professional manner. I recommend men wear a tie and women wear a professional blouse. Make sure your hair is neat – no wild hair color, or crazy hair styles. You don’t have to pay a professional photographer, but you want a nice picture. You only get one chance to make a first impression. This holds true on the internet.
Fill in all the information – education and RELEVANT work history – all the information. DO NOT LIE! Don’t say you went to college at an Ivy League University when you didn’t graduate from high school. Don’t worry about that. People really connect with the ‘rags to riches’ type stories anyway. On LinkedIn, people are interested in your credentials. Again, this is an elite group of people, and they want to make sure that you are worthy of joining their circle. Yes, that sounds elitist and snobbish, but it’s the truth.
Make sure to get recommendations. When you receive a recommendation, you are receiving a stamp of approval for those who may not know you. Have at least 5 recommendations, and get them from the most powerful people in your circle!
The summary portion is really critical. Your summary should be about you. This is the part where you share your story and allow people to get to know you on a personal level. Talk about why you’re on LinkedIn and what your goals are. Let your audience know how you can help them. Your summary should convey that you are worth the time spent reading, and your business is worth the time to explore. Review the summaries of other powerful people in your industry to get ideas for your own.
Along with the summary, join targeted groups. Join groups that are relevant to what you want to do. If you are a network marketer, join groups related to network marketing – affiliate marketing, of at least 5,000 or more. Imagine you belong to 5 groups that have 5,000 members = 25,000 people. You can share your value with 25,000 people EVERY DAY.
Company details – share the benefits of your company, NOT THE OPPORTUNITY ITSELF, but benefits. Example: You’re representative for ViSalus. Instead of saying that you’re a distributor for Visalus, you can share the benefits of what you do. You could say you help people manage their weight or something to that effect.
Creating a powerful LinkedIn profile is critical in being viewed as a professional. Don’t miss out on the chance to connect with quality people by creating a profile that is less than worthy of what you deserve. Put your best foot forward and use this social networking tool to elevate your stature and build the type of connections you desire.
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All the Best!